Though you are running a local business and you might think that you target customer area is limited and you can do without a website, think twice… because times are changing rapidly! You need a website because your market demands it. Customers routinely use the Internet to make their first search in the marketplace before purchasing a product and service. Other important reasons include the opportunity to deliver products to a wider market than your local base and to compete more effectively.
Move with the times else…
Every business needs customers to grow. In last decade there is drastic change in the way people shop. This change is due to rapidly changing technology. Internet has made significant level information available, Naturally customers expect any information to be available readily. Now-a days customers often research companies and product options online, but in most cases, local businesses and chain stores offer the most efficient path to immediate gratification because they have inventory on hand for same-day purchase. By providing a website, a business can offer the convenience of instant information and still fulfill demand for product quickly.
Your Customer may be searching you at night….
By providing a website to your customers, you give 24/7 access to information about your business, services and products. Your business may close its shutters overnight, but your website is busy marketing your services and products to prospects and existing customers. It may show up in search results conducted by people during the late night or early morning hours when your shop is closed. These people may visit your shop very next day!
Who doesn’t want loyal customers and repeat business…?
Having a website also allows your local business to sell more often to existing customers and reach additional customers. If you offer products and services for sale on your website, you give your customers a chance to buy on their own time and on their own terms. You can improve customer retention by offering personalized accounts that include customer profiles, transaction histories and product recommendations. By analyzing this data you can be very sure of what products are in demand and what products need to be added to your shelves. Plus, your local business may have the chance to become a state, regional, national or even global business if you are willing to ship products to customers outside the local market.
Can you afford to lose business to competition?
It is not necessary or even wise to do what your competitors are doing. However, one important reason you need a website is to stay on par competitively. Since many customers rely on search engines to find products or services, you need a website to have a chance to show up among their search results. If you don’t have a website, you give your competitors the advantage of drawing new business from new customers who might have preferred your products and services had you publicized them better.